Empathy of Anthropology — anthro/studio

The number one rule in practicing anthropology is to be empathetic. This rule is incredibly important in today’s technological landscape. As we get increasingly intimate with our devices, work places, and institutions, producers are beginning to employ empathy —— often under a process called human-centered design. The popularity of this “innovative” design philosophy made me wonder:…

Heroism of Anthropology — anthro/studio

Human centered design and design thinking are on the up and up. Consultancies, agencies, and industries worldwide are finally understanding the power of a human centered research process. There is no shortage of kitschy case studies that highlight the value of this approach. My favorite is the story of a hospital system that was years…