National Association for the Practice of Anthropology
American Breakfast & the Mother-in-Law: How an Anthropologist Created Go-Gurt
Today anthropologists are helping firms gain deeper insights about their customers through the observations and story-telling methods found in ethnography. This case study describes how one anthropologist discovered new ways of thinking about food consumption in the morning.
Read MoreAmerican Breakfast & the Mother-in-Law: How an Anthropologist Created Go-Gurt