Amy Santee

Amy is a design researcher and anthropologist (M.A., University of Memphis, 2011) who helps teams build products, services and brands through an understanding of people, context and experience. Her work focuses on product development, innovation, and business strategy. She has worked in digital, hardware and retail experience design across several areas, including e-commerce, entertainment, health care, automotive, consumer tech, wearables, civic design and small business. Amy blogs about design, business, organizational culture, jobs and careers, and practical tools and resources at www.anthropologizing.com.