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National Association for the Practice of Anthropology

TWIAN: Undergrad Seminar: Why Incompletes Are So Dangerous (Ethnography.com)

January 20, 2010

[TWIAN (i.e., This Week in Anthropology) focuses on issues of anthropological practice that are of interest to the NAPA Anthro membership. The following post from Ethnography.com is a timely way to start the year since many of us are involved in…

American Breakfast & the Mother-in-Law: How an Anthropologist Created Go-Gurt

Today anthropologists are helping firms gain deeper insights about their customers through the observations and story-telling methods found in ethnography. This case study describes how one anthropologist discovered new ways of thinking about food consumption in the morning.