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marketing

AnthroCurrents April 12, 2017

Jane Goodall via Facebook

Jane Goodall via Facebook

Do you agree with this explanation of how to use anthropology as a marketing strategy?  I find it a bit narrowed.  We all know that anthropology isn’t just about communication but also things like rituals, behaviors and relationships.

Have you ever been wished happy birthday by your ATM? Genevieve Bell, leading tech anthropologist has.  And she says it’s creepy.

Check out some fieldwork in action as anthropologist Sarah Lamb interviews 105 year-old Agnes Mullay.

When death becomes political.  Kristian Tamtomo reflects on Geertz & Greek tragedies.

Finally, more anthropologists… Continue reading

AnthroCurrents — August 23, 2016

The Olympics just ended, the American presidential election campaigns are in full swing, and academic anthropologists are returning to the classroom after summer travel and research. But today let’s focus on how practicing anthropologists are raising the profile of our discipline in the business and corporate world.

Maia Green (U. of Manchester) reviews The Silo Effect: Why Every Organisation Needs to Disrupt Itself to Survive by Gillian Tett (Financial Times). The book, among other things, explains how the outside observer perspective of anthropologists is a critical tool for corporate change.

Meanwhile, business and marketing consultants are realizing—and writing about—how an… Continue reading

NAPA Career Profiles: Tim De Waal Malefyt

Timothy de Waal Malefyt has been a leading strategist in brand development for 15 years, working with companies like BBDO Worldwide and D’Arcy in New York and Benton & Bowles in Detroit.

“As a corporate anthropologist in the field of practice, I’ve worked in consumer marketing and advertising for several large firms. I am curious about how advertising messages can be meaningful to people, how products and brands engage people in ways that express who they are, what’s important to them.”

According to Tim, “Old School” advertising can turn people off as the typical ‘push’ approach can feel annoying to… Continue reading