What does it take to become an anthropologist and what do anthropologists do? Meet six Smithsonian anthropologists and learn what inspired them to go into the field and why they love what they do. View the online video interviews at … Continue reading
Introduction Today anthropologists are helping firms gain deeper insights about their customers through the observations and story-telling methods found in ethnography. This case study describes how one anthropologist discovered new ways of thinking about food consumption in the morning. … Continue reading