NAPA Career Profiles: A chat with David Fetterman on Empowerment Evaluation, and the value of ethnography.
David Fetterman is an evaluator by profession, and is probably best known for his work on creating Empowerment Evaluation, which helps individuals learn to evaluate their own programs. In this process Fetterman serves as a coach, helping guide the work and maintain rigor, but allowing stakeholders to plan, implement and evaluate themselves. The end goal is self-determination, and it is an approach grounded deeply in ethnography.
“Everything I do (work and home life) is shaped and guided by anthropology. I always attempt to get at the emic or insider’s view of reality before jumping to my own conclusions. … Continue reading
Jen Cardew Kersey is a former graduate of the University of North Texas, where she received her MA in Applied Anthropology. A member of the first class to enter UNT’s online Maters Program, Jen did her research comparing the experiences of online, and on-campus graduate experiences.
“I was lucky enough to go through two applied departments that focused on training for practitioners, so I left school very ready to handle clients, scope realistic research, work with others and have a small knowledge of business skills.”
After graduating, Jen began working as a research consultant. Starting in a small… Continue reading
Bryan Dennis doesn’t consider himself to have had a “career’, but rather a professional journey that wasn’t exactly planned, and which he still continues to travel. That journey started with his graduate work at UCLA in Anthropology, where his academic focus took a very traditional approach.
“I was trained as a Mesoamericanist with dollops of archaeology, socio-cultural, physical, and zooarchaeology in the mix. I also actively pursued input from professors in Art History and History due to my interest in iconography and written texts. My research focused on the Mixtec peoples and specifically their socio-political organization as reflected in… Continue reading
Timothy de Waal Malefyt has been a leading strategist in brand development for 15 years, working with companies like BBDO Worldwide and D’Arcy in New York and Benton & Bowles in Detroit.
“As a corporate anthropologist in the field of practice, I’ve worked in consumer marketing and advertising for several large firms. I am curious about how advertising messages can be meaningful to people, how products and brands engage people in ways that express who they are, what’s important to them.”
According to Tim, “Old School” advertising can turn people off as the typical ‘push’ approach can feel annoying to… Continue reading