r_20 r_3 r_8

no images were found

Marion Tanis

Heroism of Anthropology — anthro/studio

Human centered design and design thinking are on the up and up. Consultancies, agencies, and industries worldwide are finally understanding the power of a human centered research process. There is no shortage of kitschy case studies that highlight the value of this approach. My favorite is the story of a hospital system that was years behind on converting to a digital system. Programs were put in place to incentivize doctors to adopt the iPad based platform — but nothing worked. It was only when the iPad mini was introduced did the hospital convert to the new and improved way of… Continue reading