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Marion Tanis

Empathy of Anthropology — anthro/studio

The number one rule in practicing anthropology is to be empathetic. This rule is incredibly important in today’s technological landscape. As we get increasingly intimate with our devices, work places, and institutions, producers are beginning to employ empathy —— often under a process called human-centered design. The popularity of this “innovative” design philosophy made me wonder: what were they designing around to begin with?

Humans should have been at the center of the design process this whole time—not just for products, but for institutions as well. Our job market, for example, was designed around a capitalistic system in which… Continue reading

Heroism of Anthropology — anthro/studio

Human centered design and design thinking are on the up and up. Consultancies, agencies, and industries worldwide are finally understanding the power of a human centered research process. There is no shortage of kitschy case studies that highlight the value of this approach. My favorite is the story of a hospital system that was years behind on converting to a digital system. Programs were put in place to incentivize doctors to adopt the iPad based platform — but nothing worked. It was only when the iPad mini was introduced did the hospital convert to the new and improved way of… Continue reading