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AnthroCurrents – March 21, 2014

A biweekly look at recent stories on anthropology and practicing anthropologists in the popular media

Our Electronic Lives

  • Netflix hired anthropologist Grant McCracken to look at “binge-watching.” Be sure to get off your couch if Grant comes knocking on your door!
  • Anthropology gets the nod in an article about parents ignoring their kids while they use their smart phones. Is parent, child, and mobile device the new nuclear family?

Anthropology in Business

Good News for Anthropology Majors

  • Head of the U.S. Environmental Protection Agency (EPA) Gina McCarthy had this to say about her B.S. in social anthropology from UMass Boston: “[it opened] up a world to me in understanding the diversity in the world. It changed the boundaries for me and allowed me to have a whole different view of the world and the people in it.” And you thought the press on anthropology was all negative! [More >>]

One Response to AnthroCurrents – March 21, 2014

  • Richard Wilk says:

    There was also a good article in Fortune Magazine last month about how the Lego company hired people using ethnographic methods to find out how to expand their market, with great success.

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